campaign media contact:

Stuart Greenbaum
Greenbaum Public Relations
1783 11th Avenue, Suite 45
Sacramento, CA 95818
916-443-3464
stuart@greenbaum-pr.com

January 24, 2007 - KFOG-FM Radio reported the launch of the RECYCLE HEAR campaign, noting the participating music venues and funding source - California Department of Conservation. The segment included an interview with Stuart Greenbaum, campaign director, by KFOG-FM News Director Peter Finch.

For immediate release
Date: January 23, 2007
Contact: Stuart Greenbaum, 916-716-1310

SAN FRANCISCO MUSIC VENUES TUNE INTO RECYCLING
SAN FRANCISCO - Several of San Francisco's most prominent music venues are jumping on the recycling bandwagon this new year and the result could be as many as one-and-a-quarter million more bottles and cans collected. Sponsors of the Recycle Hear public-service campaign hope to turn up the volume of recycling within the facilities and among their patrons.

Participating venues include The Warfield, Great American Music Hall, Slim's and the Bottom of the Hill Club, with more anticipated to join the effort in the coming months. "This is a great opportunity to showcase our commitment to recycling and to remind our patrons to recycle here and everywhere else," Dennis Juarez, operations manager of GAMH and Slim's, said.

Restaurants, bars, clubs and other large public establishments, such as music venues, continue to be a focus of local and state recycling efforts. The California Department of Conservation, which administers the California Refund Value beverage container recycling program, is lending its support to the campaign by providing resources to help set up each venue's collection infrastructure and purchase bins and signage.

"Recycle Hear creates the opportunity to collect more than a million beverage containers each year," said Bridgett Luther, director of the state Department of Conservation. "If music helps millions of young adults hear the recycling message, then we're pleased to join the chorus." The estimated 1.75 million to 2 million people who visit the participating venues each year will be encouraged to recycle not only while enjoying music, but everywhere, all the time.

The nonprofit San Francisco Conservation Corps has expanded its public-service recycling program to provide on-site expertise and schedule the daily collections at the venues.

Television public service announcements, promotions with local businesses and merchandise declaring "Recycle Hear - Today the City. Tomorrow the Planet." support the campaign's public education and outreach. Resources and more information about the campaign are available at www.recyclehear.com.

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